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retail pride

Discover the movement that started it all

the retail in
america tour

Cheering retail
teams across the US

Retail Pride

The guide to celebrating
your accidental career

"Retail Pride" book cover

Released in late 2020, Ron Thurston wrote the Amazon #1 best selling book RETAIL PRIDE as the indispensable guide for every retail employee, manager, and multi-store leader looking to accelerate their potential and grow their career.

It's filled with straightforward, practical tips for developing your talents, connecting with customers, and building your leadership skills.

Based on more than three decades of Ron's leadership experience, you'll discover a sense of belonging in the words of someone who has been your champion for the industry and shares your journey. ​

Available in hardcover, paperback, and digital versions wherever books are sold.

16 months, 31 states, hundreds of
retail success stories.

Starting mid-March 2022, Ron kicked off the Retail in America Tour in New York City, where retail has defined the city's streetscape for generations.

The tour was sponsored by several retail industry icons, including YOOBIC, KWI, and Spotify Advertising.

Ron hosted several in-store events across the country to celebrate the stories of retail teams, meeting with industry leaders, retail tech innovators, entrepreneurs, students, store managers, and their sales associates, and launch a full suite of audio and video content to offer a compelling new look at the changing face of American retail in 2022 and beyond.

see the journey

Retail in America highlights

Retail Pride

The guide to celebrating
your accidental career

"Retail Pride" book cover

Released in late 2020, Ron Thurston wrote the Amazon #1 best selling book RETAIL PRIDE as the indispensable guide for every retail employee, manager, and multi-store leader looking to accelerate their potential and grow their career.

It's filled with straightforward, practical tips for developing your talents, connecting with customers, and building your leadership skills.

Based on more than three decades of Ron's leadership experience, you'll discover a sense of belonging in the words of someone who has been your champion for the industry and shares your journey. ​

Available in hardcover, paperback, and digital versions wherever books are sold.

the retail in
america tour

Cheering Retail
teams across the US

16 months, 31 states, hundreds of
retail success stories.

Starting mid-March 2022, Ron kicked off the Retail in America Tour in New York City, where retail has defined the city's streetscape for generations.

The tour was sponsored by several retail industry icons, including YOOBIC, KWI, and Spotify Advertising.

Ron hosted several in-store events across the country to celebrate the stories of retail teams, meeting with industry leaders, retail tech innovators, entrepreneurs, students, store managers, and their sales associates, and launch a full suite of audio and video content to offer a compelling new look at the changing face of American retail in 2022 and beyond.

Retail highlights

see the journey

contact ron

Let's talk about ways we can work together

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