RETAIL

PRIDE

THE GUIDE TO CELEBRATING YOUR ACCIDENTAL CAREER

Brandon Lee

In a time where the retail industry could use some guidance, Ron Thurston steps in as an industry leader with a voice to help you through the storm and also to remind you to celebrate your retail career. His clear and easy outline for a successful career in retail is so insightful yet attainable you’ll feel like he is having a conversation with you. This is a must-read for anyone within retail (store level, regional, corporate, etc) because Ron’s energy, knowledge, and love for his work will motivate and inform you to be the best you can be so retail can be stronger than ever.

Amazon Review

Jennifer Acevedo

As the editor of a retail publication, it's not often that I find someone who understands and can articulate the unique experience of working in this field, which seems to draw some of the brightest and most creative minds in the business. Not only is Ron's message positive, inspiring, and self-affirming, which is so incredibly necessary during these challenging times, but his genuine, conversational tone and brilliant insights will resonate with anyone who has spent time working in our dynamic and ever-changing field.

Amazon Review

Dameron Fooks

The Author not only lays an incredible foundation for what it means to be successful in the retail industry but also gives us the nudge of courage to celebrate our career in retail–accidental, or not! This was such a great and easy read that was truly inspirational. I’ve been looking for a resource to share with my team. It’s been a tough year, and this book helps us remember what’s good about this industry.

Amazon Review

Brett Russo Tiede

Don’t let the title fool you. This book is about more than just retail. It’s about the pride to do whatever it is you do. The confidence to own it. And the swagger to sell it. Ron tells an amazing story of how following your heart and what yearns inside of you is more important than anything else. His success in this industry makes his words that much more impactful. Great read! Especially for anyone starting their career!

Amazon Review

LIBOUTLOUD

This book perfectly put into words what I have been feeling about my "accidental career" for the last 10 years. Ron has hit the nail on the head about why and how we love doing what we do, even when it happened totally unexpectedly. I expect to keep this close on hand and turn to it whenever I need a shot-in-the-arm of inspiration about my rapidly-changing (and often very unpredictable) industry!

Amazon Review

Dr. Glenn Robison

When you find someone who loves what they do, there is always something to learn from them no matter what field or occupation they are in. Ron loves what he does and it shows by this fantastic book he wrote. For those who are in the retail field or looking to go into retail, this is the book you will want to read. For those like myself who are not directly in Retail, I still learned from this book. Great Read

Amazon Review

WHEN WILL YOU GET A REAL CAREER? 

WHEN WILL YOU STOP WORKING NIGHTS AND WEEKENDS? 

WHEN DO YOU PLAN TO USE YOUR COLLEGE DEGREE? 

IF YOU WORK IN RETAIL, THESE ARE QUESTIONS THAT YOU OFTEN HEAR

RON THURSTON WROTE RETAIL PRIDE AS THE INDISPENSABLE GUIDE FOR EVERY RETAIL EMPLOYEE, MANAGER, AND MULTI-STORE LEADER LOOKING TO ACCELERATE THEIR POTENTIAL AND GROW THEIR CAREER. IT'S FILLED WITH STRAIGHTFORWARD, PRACTICAL TIPS FOR DEVELOPING YOUR TALENTS, CONNECTING WITH CUSTOMERS, AND BUILDING YOUR LEADERSHIP SKILLS. 

BASED ON MORE THAN TWENTY-FIVE YEARS OF RON'S LEADERSHIP EXPERIENCE, YOU'LL DISCOVER A SENSE OF BELONGING IN THE WORDS OF SOMEONE WHO HAS BEEN YOUR CHAMPION FOR THE INDUSTRY AND SHARES YOUR JOURNEY. 

AVAILABLE IN HARDCOVER, PAPERBACK AND E-BOOK

AMAZON

BEST SELLER

AVAILABLE NOW

RETAIL PRIDE - THE GUIDE TO CELEBRATING YOUR ACCIDENTAL CAREER, the first best-selling book from retail advocate Ron Thurston, has been celebrated by the retail industry since it was published in October of 2020.

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Brandon Lee

In a time where the retail industry could use some guidance, Ron Thurston steps in as an industry leader with a voice to help you through the storm and also to remind you to celebrate your retail career. His clear and easy outline for a successful career in retail is so insightful yet attainable you’ll feel like he is having a conversation with you. This is a must-read for anyone within retail (store level, regional, corporate, etc) because Ron’s energy, knowledge, and love for his work will motivate and inform you to be the best you can be so retail can be stronger than ever.

Amazon Review

Jennifer Acevedo

As the editor of a retail publication, it's not often that I find someone who understands and can articulate the unique experience of working in this field, which seems to draw some of the brightest and most creative minds in the business. Not only is Ron's message positive, inspiring, and self-affirming, which is so incredibly necessary during these challenging times, but his genuine, conversational tone and brilliant insights will resonate with anyone who has spent time working in our dynamic and ever-changing field.

Amazon Review

Dameron Fooks

The Author not only lays an incredible foundation for what it means to be successful in the retail industry but also gives us the nudge of courage to celebrate our career in retail–accidental, or not! This was such a great and easy read that was truly inspirational. I’ve been looking for a resource to share with my team. It’s been a tough year, and this book helps us remember what’s good about this industry.

Amazon Review

Brett Russo Tiede

Don’t let the title fool you. This book is about more than just retail. It’s about the pride to do whatever it is you do. The confidence to own it. And the swagger to sell it. Ron tells an amazing story of how following your heart and what yearns inside of you is more important than anything else. His success in this industry makes his words that much more impactful. Great read! Especially for anyone starting their career!

Amazon Review

LIBOUTLOUD

This book perfectly put into words what I have been feeling about my "accidental career" for the last 10 years. Ron has hit the nail on the head about why and how we love doing what we do, even when it happened totally unexpectedly. I expect to keep this close on hand and turn to it whenever I need a shot-in-the-arm of inspiration about my rapidly-changing (and often very unpredictable) industry!

Amazon Review

Dr. Glenn Robison

When you find someone who loves what they do, there is always something to learn from them no matter what field or occupation they are in. Ron loves what he does and it shows by this fantastic book he wrote. For those who are in the retail field or looking to go into retail, this is the book you will want to read. For those like myself who are not directly in Retail, I still learned from this book. Great Read

Amazon Review

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