The Lead Classroom: Stores, Positioning for an Aggressive Return
EVERYONE IS WELCOME
Store executives are predicting an aggressive return to in-person shopping this year. Consumers are going to look for excitement and theatre in stores after being cooped up for over a year. They’d want to interact with store associates and ask questions. But at the same time, they will expect the level of convenience from stores that they have now been used to while shopping online. This classroom session will address the questions you have as you get stores ready for post-covid reentry.