WHEN WILL YOU GET A REAL CAREER? 

WHEN WILL YOU STOP WORKING NIGHTS AND WEEKENDS? 

WHEN DO YOU PLAN TO USE YOUR COLLEGE DEGREE? 

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IF YOU WORK IN RETAIL, THESE ARE QUESTIONS THAT YOU OFTEN HEAR

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RON THURSTON WROTE RETAIL PRIDE AS THE INDISPENSABLE GUIDE FOR EVERY RETAIL EMPLOYEE, MANAGER, AND MULTI-STORE LEADER LOOKING TO ACCELERATE THEIR POTENTIAL AND GROW THEIR CAREER. IT'S FILLED WITH STRAIGHTFORWARD, PRACTICAL TIPS FOR DEVELOPING YOUR TALENTS, CONNECTING WITH CUSTOMERS, AND BUILDING YOUR LEADERSHIP SKILLS. 

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BASED ON MORE THAN TWENTY-FIVE YEARS OF RON'S LEADERSHIP EXPERIENCE, YOU'LL DISCOVER A SENSE OF BELONGING IN THE WORDS OF SOMEONE WHO HAS BEEN YOUR CHAMPION FOR THE INDUSTRY AND SHARES YOUR JOURNEY. 

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AVAILABLE IN HARDCOVER, PAPERBACK AND E-BOOK